Gary Copeland

Since graduating from Niagara University with a baccalaureate in mathematics in 1975, and through employment as a computer programmer for Travelers Insurance, Flint Oil & Gas and Collective Computer Marketing, Mr. Copeland has developed the expertise in data systems that synthesize business necessities with technological accuracy and speed.  Mr. Copeland is a Microsoft Certified Product Specialist, who is able to understand and deploy the NT Server, SCO UNIX and Novell networks, and can program in Cobol, Foxpro, Visual Basic, PowerBuilder, Lotus Notes and Active Server Pages.

Through 25 years of employment in industry and service organizations, and then as a partner in OgilvyOne Worldwide, where he worked with Intel to define marketing and systems requirements for direct marketing efforts, as the founder of Alliance for Integrated Marketing, where he has designed and implemented systems aimed at corporate marketing, Mr. Copeland has facilitated the integration of technology with industrial requisites.

Mr. Copeland has specific experience in the understanding and deployment of DataWarehousing/DataStore platforms and strategies, leveraging technological benefits, and the processing of data requirements to meet business needs. In addition, his background in the business community has given him the ability to understand and utilize direct communications strategies in meeting business objectives, to deploy emerging direct communication, to create information based marketing approaches and to utilize statistical approaches in meeting business objectives.